The Technical University of Crete, in the context of EURECA-PRO, the European University on Responsible Consumption and Production, organizes a free online course on "Innovation & Entrepreneurship", consisting of a series of 14 lectures presented by leading professors and researchers of seven European universities from six countries. The goal is to nurture students and scientific staff in creative and innovative thinking by providing practical knowledge, skills and competences in business and market basics, offering business plan orientation, and promoting problem-solution thinking and leadership skills.

The 9th lecture of the series is titled

Crafting Business Models and Lean Start-Ups

and will be delivered by

Ana Patricia Fanjul Alemany
University of Leon, Spain

on the following date/time

May 30, 2022 | 14:00 EEST (13:00 CET)

More information about this lecture is shown below. The full schedule of the series is attached at the end of this post. To register for the course, please visit this page.

Abstract

Do you know what business model is best for you? How can you bring the most value to your customers? How to validate your business idea? These questions are key to consider when building your business model and are at the heart of the concept of Lean Startups. We will review the process of iterative experimentation that can help you develop the product that best fits your customer needs. Similarly, we will examine the relationships with other stakeholders, how to engage them, the importance of pivoting to adapt your products and how to enable continuous innovation.

Short Bio

Ana Patricia Fanjul is a researcher at the University of Leon, passionate about new economic models that provide an integral care. She has worked as a Research Assistant at the IESE Business School and at the Centre of Monetary and Financial Studies (CEMFI).