European Universities are intended to represent a new form of cooperation between higher education institutions in Europe with the long-term goal of strengthening the excellence of the European Higher Education Area.

EURECA-PRO has a two-fold societal and planetary mission. Through its novel approach, on the one hand, it holistically contributes to the highly topical issue of Sustainable Consumption and Production under the umbrella of Sustainable Development Goal 12, and on the other hand it effectively contributes to the development of the European Higher Education Area complimentarily to Sustainable Development Goal 4.

The EURECA-PRO Alliance consists of